Kantar just released some data and insights on the US Smartphone market over the past year showing some gains for Apple. What I find significant about this is the growing general sentiment of how much of a handicap the closed Apple ecosystem is. Along with the dominant portfolio reach of Google and how it compliments mobile content consumption on Android and general online activity. So this 3.5% market share gain in the past year is extremely significant. Keep in mind, iOS is on 1 phone. Android runs on many phone models from many manufacturers on many carriers.
And what to attribute the share gains to? More carriers. That's it. Apple got a distribution deal with T-Mobile and Sprint and share went up. iPhone has been the best selling smart phone on T-Mobile in the last 3 months ending in May 2013, accounting for more that 30% of all sales. So in a period where many are questioning Apples future profitability and touting Samsung and Android, they've continued to grow in a highly compeitive market, with what appear to be simple distribution deals.
But no one cares. Really, Apple's positive perception has rarely been about share or revenues. It's been a second thought and consideration to design, usability, and perception. As if the aforementioned will lead to those bottom line metrics taking care of themselves, quietly. And that's a good thing.
- arturo gutierrez