Yandex Search. Moving Beyond Blue Links.

Added on by Arturo Gutierrez.

Yandex launched some new features to their search engine in Turkey this week. The leading search engine in Russia is taking the search experience a bit further than we are used to. As you can see from the snippet below, you can take an action you would otherwise make on the destination site you're trying to reach, right from your results page. Full Yandex demo here.

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Not quite semantic search or an innovative visual experience, but great to see some forward movement in another search market. I recall years ago trying to build a shopping site for a former employer and trying to stick to a "3 click" rule; your visitor should always be 3 clicks away from their desired action once on the site. 

 

The short, i think its great. Saves time, full site integration on the results page. Good move Yandex. That's the real value creation from this update to Yandex. It saves you time. 

 

- arturo gutierrez